"Winross is a die-cast model truck producer based in Churchville, New York, USA, just west of Rochester. Winross pioneered 1/64 scale promotional model semi-tractor-trailer toy trucks. The trucks were known for the wide variety of logos and promotional ads on their sides." (Wikipedia.)

Collecting Winross trucks was the rage in the 1980's. This "Bonneauville Community Fire Co." truck was a promotion and fund raising opportunity for the fire company.